All projects
International collaboration / Product operations

Talking Tom · Cross-border localization

Led Talking Tom localization in China at Jinke, coordinating product, engineering and data with Outfit7 and building local teams and cross-functional delivery. The related China business generated RMB 200 million in annual revenue.

WORK & CONTRIBUTIONS

My work on this project.

01

Visited Slovenia for product and technical coordination in November 2017, translating discussions into actionable localization plans in China.

02

Built and trained design, engineering and art teams, supported by a joint group spanning development, business, operations, integration and testing.

03

Defined meetings, decision-making and major-issue handling, coordinating important policy changes and incidents across products and channels.

04

Fed localization results, user behavior and operating data into IP-product discussions, connecting overseas product iteration with the needs of the Chinese market.

05

Business result: the related Talking Tom business in China generated RMB 200 million in annual revenue, supported by cross-border product collaboration, localization teams and multi-channel operations.

NEXT PROJECT

Casual-game portfolio and concept testing