Explored globally oriented midcore-casual and simulation products, increasing the role of IAP alongside advertising while coordinating team restructuring.
Product portfolio / Incubation
Casual-game portfolio and concept testing
Directed native-casual and simulation exploration, connecting creative tests, prototypes, advertising and IAP design to project decisions. The portfolio included 忍者快跑, 碰碰喵星人, 老板来一杯 and 造个岛.
WORK & CONTRIBUTIONS
My work on this project.
Brought creative and gameplay testing into pre-approval work, using milestones and cost judgments to constrain investment.
Organized a virtual innovation team exploring competitive match-three, portrait racing, runners, reverse tower defense and roguelikes; these are experiments, not all released products.
Delivery included first-day payback during tests for three titles including 老板来一杯. This is limited to those test conditions, not a claim of sustained profitability or performance in every market.
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